How A Swedish Rainwear Brand Turned Melancholy Into A Marketing Masterstroke
Stutterheim marketing director and cofounder Johan Loman talks about embracing the connection between melancholy and creativity, how the company uses a picture language,” product expansion plans, and the real value of Kanye West wearing the jackets.
Over a few years I've built up my wardrobe of rain gear to include the three most important pieces for staying dry in a downpour: a rubber raincoat, Hunter boots, and a bubble umbrella. Keep reading to see why these rainy day items are essential for your closet!
The Stutterheim Mosebacke Light Sand raincoat is the women’s A-line version of their iconic raincoat. This feminine model has a beautiful silhouette with a spacious cut (you may want to size down). Size Small shown. Handmade in rubberized cotton, unlined, double welded seams, snap closures and cotton drawstrings. The finest craftsmanship is used to create this style. They undergo severe testing in horrible conditions both at sea and in the city. Each coat is individually quality-controlled…