Simone Longato | Graphic & Marketing
·guerrilla marketing creative adv
Last updated 11 weeks ago
IBM Smarter Cities campaign. Ogilvy Mather, France. Kaan said "This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design."
Awesome truck advertising !!
These trucks have been evolved into an advertising platform in a way that is not just a typical poster. They have used the shapes of the trucks to relate to the products that they are advertising and it has been done with a lot of success. My personal favourite is the one shaped like a cigarette as the truck is the perfect shape to accommodate this.