“Bonjour and welcome to Cannes.” All smiles, the immaculate hotel receptionist looks up from her computer, the blue eyeliner contrasting with her fake tan. “Your name, please.” Charmed by her French accent, I hesitate. Do I give my real name or pen name? I am, after all, attending an author conference. My publisher, Eden Luna Publishing, has organized an abundance of writer-related activities for the next three days, so playing under our fictive names might be part of the game.