"This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design.
A beach sign that reads “Take a Break From The Sun“. As can be seen in the image above, the message is created by reversed type that casts a shadow on the sand. Pinned by Ignite Design & Advertising, Inc. www.
brilliant… Joseph Egan and Hunter Thomson “possible relationship between graphic design and architecture”, and while doing so they “discovered the process of anamorphosis as used by the fine artist Felice Varini this is awesome
// What a awesome idea! Showers that look and function like giant Sprite dispensers were installed on popular beaches in Brazil and Israel. The eye-catching showers reminded people of the refreshing power of Sprite.