How Colors Influence People: The Psychology Of Color In Business Marketing
Do you feel inexplicably calm when surrounded by a sea of blue water or a forest of green trees? Perhaps you feel a slight agitation when looking at a red stop sign or stop light? The reality is that color has a powerful psychological impact - and that this affect can be harnessed by webmasters and digital marketers alike to promote different buyer behaviors online. To learn more, check out this "The Psychology of Colors in Marketing" infographic:"
Is Audio The Next Big Thing In Digital Marketing? [Infographic]
Text is king. Video and images are hot. Is audio the next big thing in digital marketing? We make the case that it is with this infographic.
The importance of Visual Content in your Marketing Strategy
The Importance of Visuals The importance of visual content (and how to deliver it effectively)
Land Rover Sensory Overdrive
To show the versatility, power and speed of the All-New Range Rover Sport we realized that a regular print ad didn't have the capacity to show the diversity ...
13 exemples de marketing sensoriel réussi et raté
Le marketing sensoriel est une pratique qui a déjà fait ses preuves. Je vous propose un article présentant 13 exemples illustrant cette pratique.
How Retailers Manipulate Sight, Smell, and Sound to Trigger Purchase Behavior in Consumers
When it comes to creating a high-converting physical retail store or pop-up shop, there's a lot that small businesses can learn from the big-name retail brands. Not only is every aspect of the consumer experience mapped out and created with a great deal of thought and attention, much of it is rigorously researched,...
Marketing olfactif : quand les enseignes nous mènent par le bout du ... | La mise en valeur de l'offre, le marketing sensoriel
comment le marketing olfactif ou marketing des odeurs influence nos comportements d'achat. | La mise en valeur de l'offre, le marketing sensoriel