Super Lame/What Not To Do/Common Advertising Troupes: Although this could be seen as clever, I've seen this art direction used a lot so the message could get lost.
Mental health shouldn't be a taboo or an issue. Adverts like these can help it on the way not to be. The design creates a discreet, hidden look, this works well for the subject matter.
The asshole who chose to drink and drive, put my brother in the morgue. Someone who never drank or did drugs in his life, killed by a selfish 3 time drunk driving offender. If u drink in drive, f*ck u!
Heineken: Don't drink and drive I like this . however, I don't see that it's telling me NOT to drink and drive. It almost appears that it's telling me TO drink and drive.
Super Lame/What Not To Do/Common Advertising Troupes: Although this could be seen as clever, I've seen this art direction used a lot so the message could get lost.
