Lights up automatically as your face approaches. Its tru-lux light system simulates natural sunlight, allowing you to see full color variation, so you'll know when your makeup is color-correct and flawless. Touch-control brightness bar gives you fast, intuitive control over a continuous range of brightness. It also has a candlelight setting, so you can check your look in low light before you go. Long-lasting surgical-grade LEDs won't burn out or diminish even after years of use. Cordless and…

Description Luminous, Dewy Skin The coveted Aqua Foundation, known for giving skin the same youthful glow you experience right after a facial, is redesigned for increased coverage, radiance, hydration and longevity. Formulated with our signature Gloss Film Powder, the light-diffusing minerals brighten and minimize pores, while resisting sweat and oiliness. This breathable serum foundation contains weightless skin-conditioning emollients that improve the hydration and health of skin for a…

Description High Definition Coverage A cult-favorite for over twenty-five years, our iconic Moisture Foundation was created in the early days of high definition filming. Decades later, it remains an insider favorite for skin-pampering ingredients that enhance the beauty and luster of your natural skin tone. The feather-light foundation boasts the coverage of a cream with the flexible and comfortable moisture of a liquid. Light-diffusing mineral pigments visibly blur pores, fine lines and…

Description Luminous, Dewy Skin Our Cult-Favorite Foundation, Now in a Compact! Koh Gen Do’s bestselling Aqua Foundation—now in a convenient compact for on-the-go application! Designed to give skin the same youthful glow you experience right after a facial, Maifanshi Aqua Foundation’s long-wearing liquid formula instantly illuminates dull skin. Formulated with light-diffusing minerals to brighten and minimize pores, this lightweight serum foundation contains weightless skin-conditioning…

Description A Kiss of Creamy Color This lightweight lip color and treatment in one provides a wash of creamy color while hydrating and fighting signs of aging. The satiny formula glides on and nourishes lips with six moisturizing botanical extracts including argan oil, mango butter, and rosehip oil. The sheer coverage allows the texture of your lips to peek through, giving you a natural, healthy look. BENEFITS & FEATURES • Six botanical moisturizers soften lips: perilla oil, avocado oil…

Description Natural High Coverage Correction Designed to melt into the skin and create a flawless layer of light-reflective correction, Moisture Fit Concealer camouflages discoloration, fine lines, pores and wrinkles with high coverage pigments. The lightweight concealing cream addresses imperfections with our signature Gloss Film Powder— a water-repellant powder technology that blends seamlessly into the skin while resisting creasing, caking, and streaking. Stretch gel moves flexibly on the…

Description Radiant Setting Powder This lightweight setting powder prevents makeup meltdowns and enlivens skin with golden luminescence. Finely milled for the most natural finish, Natural Lighting Powder contains hydrating hyaluronic acid plus precious silk powder to give skin a soft and healthy look. Light-diffusing technology minimizes the appearance of skin imperfections and imparts a flawless glow that mimics the skin-enhancing effect of soft, natural light. BENEFITS & FEATURES • Subtle…

Customize your flush with this pressed blush quad, featuring four warm shades.

Description A Wash of Lustrous Color Lightweight and non-sticky, Lip Gloss provides a wash of high shine and a kiss of sheer color. Formulated with an opalescence that enhances wear, this silky gloss pampers skin with avocado oil, argan oil, and vitamin B2 to fight signs of aging and give lips a plump, healthy look. BENEFITS & FEATURES • Four plant-powered moisturizers treat dry lips: perilla oil, avocado oil, argan oil, rosehip oil • Infused with a unique pearlescent ingredient that…

Treat your lips to the saturated pigment of a lipstick and the silky luster of a gloss with this moisturizing lip color.

Description Give Foundation a Flawless Finish Stipple and swipe your way to seamless coverage with our versatile, flat-head foundation brush. Super soft bristles create a natural veil of coverage and can be used with all types of foundation including both liquid and powder formulas. The elegant design reaches even challenging areas and can be used to create different levels of coverage. Simply stipple on more foundation in areas that require extra coverage for a polished and flawless finish…

Awaken your face with a flush of Maifanshi Cheek Color, a mineral blush that enhances the natural beauty of your skin all day.

Infused with iconic Japanese black lacquer pigment, our signature tubing mascara defines lashes with unbelievable length, luster, and curl.

Description Silky Setting Powder Set your makeup for hours without dryness with this velvety, translucent setting powder. Finely milled for the most natural finish, Face Powder contains hydrating hyaluronic acid plus precious silk powder to give skin a soft and healthy look. Light-diffusing technology minimizes the appearance of imperfections with a flawless finish that mimics the natural luster of bare skin. BENEFITS & FEATURES • Absorbs oil for shine-free skin all day • Contains silk…

Description One step for instantly radiant skin A silky liquid highlighter, Aqua Foundation Illuminator instantly melts into the skin to subtly brighten the high points of the face. The new brush applicator makes it easy to target tricky areas, including the inner corners of the eyes, cheekbones, and cupid’s bow. Formulated with our Gloss Film Powder, this long-wearing highlighter gives radiant dimension to the skin for a sculpted and flawless face. Choose the white shade to radically…

This ultra-slim compact is the perfect home for our Silky Moist Foundation. Made with durable materials in an elegant design, this lightweight case keeps powder safe from damage and impurities.