The use of negative space is so cool in this logo. The animals created in the negative space shows off some animals that the zoo might have which is so smart and neat. Even though it is black and white its works since the negative space makes the design.
The stunning art piece was designed by Noma Bar, whose style is very minimalist and based on a very clever use of the negative space. Applying figure and ground of Gestalt Law, the design showcases both the human's side face and a penguin.