Self branding

We revamped Lofta’s existing ecommerce site and created a digital experience to support this vision. A user-centric design that was more human, less clinical. A process that was more streamlined, with less friction. A brand that was more approachable, less transactional.

Branding Design posted on Instagram: “👉Work by @elia_laourda - Branding for @crewel.ae 💚🪡 A fashion brand based in Abu Dhabi that…” • See all of @branding.source's photos and videos on their profile.