Samantha Cameron has launched her own fashion label, named Cefinn after the initials of her four children.
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Samantha Cameron’s first collection for Cefinn (the name incorporates the initials of her four children, with an extra “n”, because Cefin was already taken) is a distillation of her personal style:
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David Cameron's wife was the lady in red – and looked fantastic
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As it is announced that she is launching her first fashion label, Cefinn, Vogue charts the sartorial choices that have won Samantha Cameron plaudits over the years. From graphic prints to elegant silhouettes, revisit her 12 best style moments below.
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On the surface the dress Samantha Cameron wore for the Queen's 90th birthday celebration at St Paul's Cathedral today ticked all the boxes.
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TALK OF THE TOWN: Samantha Cameron presented her first style tutorial on Instagram this week, telling followers that the £370 jumpsuit is 'super cool' and 'slouchy'.
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Samantha Cameron has been snapped wearing a blue midi dress as she arrived at St Paul's in London for the Platinum Jubilee thanksgiving service today.
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Matt Roberts, who is based in London, advised doing short periods of exercise throughout the day. He suggested creating a points system for various activities you manage to complete.
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Samantha Cameron, founder of label Cefinn, talks us through her wardrobe.
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