Sales strategy

Marketing and sales are two closely related but distinct functions within a business, both essential for its growth and success.

Get the definitive list of sales metrics, including revenue, operational, training, and talent KPIs.

What does a great sales process look like? Get a customizable sales process template.

It’s time to take an unconventional approach to lead generation, especially for B2B companies, because B2B is a different ballgame than B2C — and your strategies need to reflect your audience.

Sales associates have an important role in a store. Click here to find out what retail skills your salespeople need to have.

The ultimate, step-by-step guide to designing a winning sales process, including examples, templates, and expert tips.

A go-to-market strategy is what's going to help you catapult your new product into the hands of buyers, and we've got the examples + templates you need.

Forget guesswork and intuition: learn how to perform sales data analysis and end up with actionable results for your sales team.

Want to know how the B2B sales process differs from B2C? We'll tell you how to build and refine your B2B sales process in Lucidchart.

Our one-page brand plan template to get everyone on the same page, so everyone knows the vision, analytics, key issues, strategies, goals, and marketing execution.