Rebranding, Illustration A fresh take on the classic Kellogg's Variety Pack, my goal was to capture the essence of each cereal by using bold and simple graphic forms that stand out amongst the busy labels we often see on supermarket shelves. The design was also made with the environment in mind, using less ink than a typical cereal box, and printed on 100% recycled cardboard. Art Direction | Jason Kernevich
Here's one of three different Lemonhead boxes I have. This comes from the "Munktiki Collection", a large lot of consumer goods packaging saved and stored by Californian Paul Nielsen during the 1970's. A collection I recently acquired and will be documenting here. For more on Paul's current activities, check out www.munktiki.com.