Logo types

Say you have a new client who hires you to design their company identity. When beginning design directions, where do you start? What types of logos should you present? There are five different types of logos, or six, if you include characters/mascots.

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Learn how to identify the different types of logo design and their unique characteristics, read this post for logo design tips and ideas.

Logos play a very important role in determining a company’s success, and this is just putting it mildly. A logo is arguably the important elements of a business

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How many logo variations does your business need? In general, I recommend you have at least 4 logo variations for your brand--primary, secondary, submark, and favicon.

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When you embark on your own logo design process, you’ve got to do it right. Learn how to design a logo in this comprehensive step-by-step guide.