Employer branding

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Cannes Lions Says to Bring Your Worst Employees to the Festival Instead of Firing Them – Adweek Creative Ads Design Inspiration, Festival Creative Ads, Creative Campaign Ideas, Investment Ads, Ad Campaign Design, Employee Testimonial, Bad Employees, Festival Ads, Togetherness Design

Baffled about what to do with your worst-performing employees? Reward them with a trip to the Cannes Lions festival in the south of France this summer! That's the tongue-in-cheek message of the festival's official ad campaign, which launches Monday. Don't think of it as a reward. Think of it as an investment in creativity. After all, as the tagline points out, sending underperforming staff to Cannes as delegates is "cheaper than severance."

Employer Branding Campaign, Recruitment Advertising, Recruitment Campaign, Advertising Inspiration, Recruitment Ads, University Marketing, Recruitment Marketing, Creative Advertising Campaign, Creative Jobs

Employees are not always found in just recruitment ads but they also help define a personal face to your company in general marketing and branding. At the same time they also help foster the understanding that your company takes an interest in the employees and empowers them. Most people are going to have exposure to your company before they even start looking for a job. What message are they receiving right now? Images via http://adsoftheworld.com/

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