Circular fashion

We prioritize certified sustainable materials and create fully recyclable garments to eliminate waste. Learn about our innovative circular process.

Introduction The fashion industry has long been associated with fast-paced trends and throwaway culture, resulting in significant environmental consequences. However, a new paradigm is emerging—one that aims to redefine fashion by embracing circular economy principles. This article explores the concept of the circular denim economy and how post-consumer recycled yarn is revolutionizing the way we […] The post The Circular Denim Economy: Redefining Fashion with Post-Consumer Recycled Yar...

Curious about circular fashion? Discover how this innovative approach aims to reduce waste and promote sustainability by designing clothes to be reusable, repairable, and recyclable. Learn more about creating a closed-loop system in the fashion industry and how you can contribute to a more sustainable future. #CircularFashion #SustainableFashion #EcoFriendly #FashionRevolution

Stella McCartney and Ellen MacArthur have announced the damning findings of a sustainability report. Is this the wake-up call the fashion industry needs?

The concept of producing “zero waste” has received a lot of buzz in recent years. But what is it? Does it really mean producing zero trash? Is zero waste even possible? Living a zero waste lifestyle is a journey, and it probably won’t happen overnight (in fact, we can pretty much guarantee that). But lucky for you...

Companies in the jeans supply chain are committing to change how they manufacture based on new Jeans Redesign Guidelines.

Me. Every day. #truestory #alwayswearthesamethings #beyoubeauties

Climate and social justice activists are pushing the clothing industry to take better care of people and the planet. Read Activists Want Fashion to Change on The Cleanest Line.

In spite of the growing demand for eco-friendly clothing, most consumers don’t want to pay more for it. So, what’s the solution? We speak to experts from H&M, Ninety Percent and Fashion For Good to find out

Upcycling, recycling, offsetting, traceability… In the January 2020 issue, Tamsin Blanchard examines the world of sustainable style, while contributing fashion director Kate Phelan mixes archive pieces with those from autumn/winter 2019 and resort 2020 to celebrate it