Brand identity

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WHEN strips the fear around fertility with a warm, approachable identity by Universal Favourite — The Brand Identity – Graphic Design’s Greatest Billboard Design Ideas, Illustration Storyboard, Fertility Testing, Billboard Design, Tech Branding, Create A Brand, 카드 디자인, Brand Refresh, Graphic Design Lessons

“Traditionally, brands in the fertility space are designed to build trust in their medical expertise,” says Universal Favourite’s Design Director Mike Kirkpatrick. “But this narrow focus has resulted in a category that feels overly clinical and sometimes cold, losing sight of the real people at the heart of it all.” This insight steered the approach the Sydney-based design studio took when Australia’s first at-home egg count testing service, WHEN, reached out to create a brand identity…

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