When beer packaging can break free from stereotypes and move into a space of visually compelling compositions with colors that aren't classically utilized, the result is mesmerizing. Jens Nilsson's packaging design for PangPang Pusher, a fruity sour beer series, moves away from rustic, classically masculine packaging for beer and moves into a space of vibrant colors, charming illustrations, and warm, legible typography.
1.2k
