Army recruitment

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U.S. Army recruiting advertising in 1976. National support for the draft eroded in the 1960s. The concept of universal service was ended in January of 1973 with the introduction of the All Volunteer Force (AVF). Military advertising became an important means of recruitment as shown in this 1976 advertisement for the Army that invited action oriented young men to step up to responsibility in return for pay and benefits. Granada, Vintage Army Aesthetic, Vintage Army Poster, Military Graphics, Recruitment Ads, Generation Y, Army Recruitment, Army Poster, Military Poster

U.S. Army recruiting advertising in 1976. National support for the draft eroded in the 1960s. The concept of universal service was ended in January of 1973 with the introduction of the All Volunteer Force (AVF). Military advertising became an important means of recruitment as shown in this 1976 advertisement for the Army that invited action oriented young men to step up to responsibility in return for pay and benefits.

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