Ambient media

KitKat Escalator

Benches aren't always just for sitting - these 15 creative ads use them as an interactive platform to push consumerism, conservation, reading and more.

Companies trying to sell you a product will do anything to cram their ads down your throat, but it's always nice when they show a bit of creativity and taste when trying to get your attention. Ambient ads are one such specific form of advertisement, which seeks at once to become a part of its environment and to draw your attention to it.

Leo Burnett adds its brains to new campaign that shows some clever ways we can all be nicer to Mother Earth.

2009 ambient media for Disney Pictures

Interactive advertisement.

Jeski Social Campaign Organization for Windex, created special semi-transparent cutouts that they would stick to the windows, which had people leaning over to look through the clean spot, effectively communicating their brand promise. Brilliant! 🙌👏👏 _ Agency: Jeski Social Campaign Organization Jeseok Yi

guerilla advertising