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Ad campaigns

Boost your marketing strategy with these effective and creative ad campaign ideas. Learn how to captivate your target audience and drive conversions with compelling advertising.
This ad campaign “highlights” women of distinction throughout history in order to sell the company’s product, highlighters of course! While clever, one must question, is this advertisement meant to play on the emotions of feminists for the sake of making money? If so, is this ethical? Do ads that elicit an emotional response sell more products? How should we view these types of images to prevent ourselves from being manipulated? Advertising Awards, Clever Advertising, Print Advertising, Creative Advertising Campaign, Guerilla Marketing, Street Marketing, Mc Fitti, Ode An Die Freude, Lions International

This ad campaign “highlights” women of distinction throughout history in order to sell the company’s product, highlighters of course! While clever, one must question, is this advertisement meant to play on the emotions of feminists for the sake of making money? If so, is this ethical? Do ads that elicit an emotional response sell more products? How should we view these types of images to prevent ourselves from being manipulated?

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Ashley Megan