having the letter a as the tea pot is more interesting than just putting a picture of a tea pot in the middle. Tea - Pouring from such a great height is only for the most reckless of tea drinkers. Or for those with plastic topped table cloths.
"I find this interesting for it's boldness and it's visual extensions of the T and H directing you toward the world Typography." Also, the white space between, and groupings of the word typography lead you the bold print.