It has a great tranquil, soft beauty. I love the simple black & white color scheme. I especially love how the only thing black are the tree branches,so with the white fill of the A & the white background, it's creating great negative space.
Agency Mother New York did a excellent job with this campaign for BikeNYC, the portal for all things bicycling in New York City. The campaign is launched in order to stay ahead of the debate on the upcoming bike share program (Citi Bike) in New York City.