Logo: This is an interesting logo because it's for a fashion designer and her name is written to look like a hanger. I don't think a real high fashion designer would actually do this for their logo, but it still looks pretty cool.
I like how they used the tip of the pencil to recreate the shape of a mountain. This provides a new perspective. Using the pencil to recreate a scene that relates to the Swiss brand (i. the Swiss Alps).