In 1953 LEGO was been asked to make VW Beetle models for the VW factory at Wolfsburg for promotion activities. The models were given away to customers who had bought a VW Beetle. The VW Beetle models are scaled 1:38. The Beetle had a white bottom and rubber tyres. At VW Dealers there was a board with eight different coloured models, showing the real colours of the real VW Beetles.