Elementary Persuasive Writing? Why? I find many businesses get caught up in the routine of just 'doing' and forget their 'purpose'. According to many studies, up to 50% to 80% of small businesses fail within the first 3 years. You are in business to make money and stay in business. Communicate your value to your customers. Persuade them that you have a solution to their current problem. Don't let your business become a government statistic. Keep it simple. Keep it focused. Persuade!