There's also a PDF version of the User Experience Treasure Map. And, a Japanese translation of the article and map, thanks to Noriyo Asano. Source: User Experience Deliverables by Peter Morville and Jeffery Callender
An experience map showing the myriad options people have when looking for books and movies. This map is descriptive rather than prescriptive, and is intended to serve as a boundary object to catalyze conversations among designers, users, and stakeholders.