When sending their kids out the door in the morning, some moms will say, "Don't forget your lunch! Be good! Make good friends! Learn something new! Remember who you are!" When sending them into the world moms say this "Don't forget to be awesome!
4 ways to improve quotes in press releases By Laura Hale Brockway Too often, statements attributed to executives sound contrived and artificial. These techniques will help you solve that problem and elicit quotes worth including.