Business Branding Through Characterization Guide [Infographic]. What does your brand stand for? Knowing how to characterize your brand is another way of defining what your brand stands for. Most brands fall into one or a blend of these 12 character types.
Very cute and fun rebrand for a telecommunications company. Love the combinations of text styles and the colors are awesome. The thick type is nice, but I would be careful to only use it for short headings.