Texture is characterized on the one hand by the visual properties (eg white and shiny, sprayable, fluid, creamy, thick) and rheological properties (eg from pick-up to the feeling during application) of the emulsion, and on the other by the skin feel during and after application (eg smoothness, softness, stickiness). #Productphotography #beautyproducts #photographytips #brandphotographer #cosmeticproducts