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a tweet with the caption tim stoddart's quote on it
Marketing principle
Top marketing principle: people buy benefits and outcomes, not products and services. Sell the dream, then prove you can deliver it.
several notebooks are stacked on top of each other with notes attached to the pages
Deep Habits: Use Index Cards to Accelerate Important Projects - Cal Newport
a text message from tim stoddart on twitter about the content creation process
Content strategy
Follow this list to build your content strategy in an hour or less. It's not that complicated. Put one together, then adjust later if needed.
several file folders stacked on top of each other in an office cubicle with sticky notes attached to them
Organize Your Life with Index Cards | Listly List
the index card system for elementary students
The Index Card System
The index card system uses index cards for recording facts, and then organizes these cards into a straightforward outline.
a twitter post with the caption'tweet about how to use social media
Content marketing
The efficacy of your content marketing will shoot up when you start repurposing content. Turn one piece into another. Turn ideas into multiple posts. Repeat indefinitely.
a black screen with white text on it
an image of the twitter account for charles miller
Copywriting tip
Copywriting tip: make your reader the main character of the story you're building. Don't make it you or your brand. That's how you get more followers, subscribers, customers, and clients.
the text on the phone says, copywriters are not allowed to use them
an image of a man on his cell phone with the text call to action = boring call to benefit = better ctta get your free course ctta join
High-ROI copywriting tip
High-ROI copywriting tip: turn your CTAs into CTBs. In most cases, more people will click if you make things more obviously beneficial.