I like how they used the tip of the pencil to recreate the shape of a mountain. This provides a new perspective. Using the pencil to recreate a scene that relates to the Swiss brand (i. the Swiss Alps).
Guerrilla marketing to make people stop smoking. This harsh realization of using a fake pair of lungs as an ash tray shows the build up of cigarettes and shows how maybe even smoking a day can collect up and make a lasting damage on your lungs.
This ad is for Rademar running shoes and says "Reveal your inner runner". The image is very captivating and is a great example of a print ad. It draws attention to the viewer to look closer and see what the somewhat graphic is actually about.
Nike's "Run Through The Wall" ad spans two buildings: the first one's got a cracked image of the building in the shape of the running man, while the second one has the actual runner with the Nike logo.