Niching In Your Group Practice It wasn’t until I started seeing clients in private practice that I started narrowing my focus, expanding my knowledge in specific areas of mental health. But even then, I continued to market myself to e-v-e-r-y-o-n-e. There was this idea that if I wasn’t marketable to everyone, I wasn’t going to get clients. This fear is widespread in our field, often subtle, unconscious, and unspoken.