Ogilvy & Mather France took the concept of the billboard and bent it into shapes that could – with some effort – be seen as solutions for a somewhat smarter city, Paris in this case. A board bends to become a bench, a rain shelter or a ramp over stairs.
I love the way they used the eye dropper tool to make the entire poster the same color as the skyline. At first glance, I like the poster. At second, I hate the font. At third, I love the font, because I appreciate the fact that they made the