Hans Brinker hotel, Kessels Kramer and Anthony Burrill, The Netherlands/ UK, 1996. Hans Brinker Budget Hotel in Amsterdam took a highly unconventional approach to advertising its rooms to travellers, openly calling itself 'The Worst Hotel In The World'. This is probably not entirely true, but the self-depreciating strategy of the hotel that – and I quote – 'Couldn't care less, but will try' – clearly works, continuing, 'Proudly ignoring standards since 1970'…now spreading them in Lisbon!